Create Mailing List For Your Email Marketing

27 Jul 2018 10:59
Tags

Back to list of posts

Knowing how to drive targeted traffic is good. But it is not enough to create a wildly successful online business. If you want your business to be successful, you need to learn how to build a mailing list.

What is a mailing list?

A mailing list is a database of names and email addresses that you have collected. You can choose to send an email to your list as often as you like. Today, sophisticated email marketing software allows you to send follow up emails automatically. For instance, you can setup the autoresponder to send an email once a week. The follow up is completely on autopilot. So that helps to save you an immense amount of time.

Why do you need a mailing list?

A mailing list is valuable because you can contact the leads on your list again and again. There are many reasons why you may wish to do so. You may mail them multiple times because you have multiple offers to promote. Or you may simply wish to mail them because you want to build a relationship with your list. Email Database knows that it's much easier to sell something to a person who already knows who you are.

A list is great if you want to have more repeated sales. If you don't have a list, the visitor will come to your site (maybe make a one-time purchase), and be gone forever. There is no way you can contact this person again if you don't have a list.

How to build a list.

List building is easy. You will need to setup a web page with a form that captures the names and email addresses. Such a page is commonly known as a squeeze page. The information is added to your database directly. Don't distract the visitor by having too much content on the same page. The most effective squeeze pages only contain one headline, a brief summary of what the list is about, and a capture form. There is no attempt to sell the visitor anything. The sales process starts after the visitor has signed up with the list.

To increase conversion rates, you may wish to consider offering something of value for free. For example, you can give away a free report or a free software download. Digital videos are also popular these days. Such free gifts will entice the visitors to subscribe to your list.

The key to success is to build a good relationship with your list. If you don't have a relationship with your list, you don't actually own a list. That is because you can't monetize the leads that you have captured. So what is the point of having a mailing list if you can't increase profits?

How to setup a list.

Comments: 0

Add a New Comment

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License